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A pitch deck is a brief presentation, often created using PowerPoint, Keynote or Prezi, used to provide your audience with a quick overview of your business plan.

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You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.

            PITCH DECK DO’S

  • Tell a story and engage people emotionally
    Everyone loves to hear stories, even the investors. So, tell an exciting story about your start-up.
    Limit each slide to expressing one idea
    You want to stay your entire audience on an equivalentpage
    Prepare to make a great first impression
    First impressions are powerful. Believe it. The first 2-3 minutes are the most important.
    Show the people behind your idea
    Focus on a big, relevant accomplishment for every person during ateam that identifies that person as a winner.
    Keep a consistent look in presentation
    Use the same font, size, color and capitalisation format across all slides of your investment pitch deck.
    Know your metrics better than anyone
    Traction speaks louder than words.

            PITCH DECK DONT’S

  • Don’t use too many bullet points
    Limit the bullets. Too many bullet points will kill the presentation.
    Don’t make it too long
    Average entrepreneur pitch: 38 slides.
    Average VC attention span/ cranial capacity: 10 slides.
    Do the math.
    Don’t read word by word from your script
    You will sound sort of a robot and miss the all- important eye contact with the audience.
    Don’t create a text- rich, picture- poor presentation
    People cannot read and listen at an equivalent time. Great visual inspire and engage people emotionally.
    Don’t come unprepared
    Try to anticipate the kinds of questions that might have and be prepared with answers.
    Don’t use small fonts
    Always use a font large enough to be seen by all audience members. Use 32 to 44 point for titles and no smaller than 28 point for the text or bulleted items.

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