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How Do You Decide Which Business Model To Adopt?

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How Do You Decide Which Business Model To Adopt?

Before you can start turning your idea into a full-fledged business, there are several questions you need to ask yourself. 

The answers will give you a better sense of direction and help you determine the right approach. 

Here are the crucial aspects you need to take into consideration while making your decision:

        Your Target Market

  • Before you move any further, you first need to test whether your idea is actually viable. 
  • Research your target market to get a scope of your possible customers, and make sure that there’s a need which your product/service can satisfy.
  • If too few people are interested in what you have to offer, or people don’t want what you’re offering, it’s best to go back to the drawing board.
 
           The Competition

  • When entering a specific market, it’s vital that you understand who you’ll have to face off against. 
  • Check to see how many people are already doing what you want to do, and how successful they are. 
  • Then think about what is it you can do better? How can you add more value? 
  • What will make your business stand out? Having some competition is actually a good thing. It proves that your idea has merit, and that there is indeed a demand for the type of product you’re planning on creating. 
  • However, it’s best to steer clear of oversaturated markets, where the completion is both tough and plentiful, as it can be extremely difficult and quite costly to fight for every single customer.
 
           Potential Customers

  • Although you won’t be able to rely on data until you’ve been in business for a while, it helps to create a mental image of your ideal customer. 
  • Think about WHO exactly is it that you want to serve. 
  • What are their demographics, interests, major problems they’re facing, their life-long goals? 
  • Once you have a clearer image of who your potential customers are, it’s much easier to figure out how best to approach your target market. 
  • Creating a customer avatar will also help you choose the right marketing channels and strategies, as well as the tone of voice you’ll use when getting your marketing message in front of them.
           Revenue Streams

  • The big idea that made you decide to start a business in the first place, will be your main source of revenue. 
  • However, you should also consider what other possibilities there are to add multiple revenue streams.
  •  For instance, you might include other products that you can offer as upsells and cross-sells. Or perhaps you can add affiliate products to your offers and generate additional income through commissions. 
  • Don’t just focus on selling one product or service. Explore all your different options and try to bring in money from multiple streams.
           What Is The Value You Bring To The Market?

  • Another question you need to answer when choosing your business model: How much value does a potential customer gain from your solution? 
  • Think in terms of how big of an impact it will have on their lives. Does it help them finally solve a burning problem they’ve been struggling with for years? 
  • Will it enable them to get a step closer to achieving one of the goals? If you’re only focused on what business model will be most lucrative for you, and neglect the customer, you’re bound to fail — spectacularly. 
  • Customers are the lifeblood of every business, and their wants and needs have to be at the very center of your business. Understanding your customers’ desires will help you determine how best to approach the sale, and what price they’ll be willing to pay.
  •  It’s a simple matter of understanding how much a specific problem costs your audience, and what are the returns they expect to get by investing in your solution.
  • Always aim to give MASSIVE value for the price you’re asking. If the customers feel like they’re getting a ton of value compared to their investment, your business will quickly flourish.
            The Business Model Canvas
 
  • An extremely useful tool you can leverage when choosing your business model is the Business Model Canvas. The concept was first developed in the book Business Model Generation, by Alexander Osterwalder and Yves Pigneur.

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