You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.

            PITCH DECK DO’S

• Tell a story and engage people emotionally
  Everyone loves to hear stories, even the investors. So, tell an exciting story about your start-up.
  • Limit each slide to expressing one idea
  You want to stay your entire audience on an equivalentpage
  • Prepare to make a great first impression
  First impressions are powerful. Believe it. The first 2-3 minutes are the most important.
  • Show the people behind your idea
  Focus on a big, relevant accomplishment for every person during ateam that identifies that person as a winner.
  • Keep a consistent look in presentation
  Use the same font, size, color and capitalisation format across all slides of your investment pitch deck.
  • Know your metrics better than anyone
  Traction speaks louder than words.

            PITCH DECK DONT’S

• Don’t use too many bullet points
  Limit the bullets. Too many bullet points will kill the presentation.
  • Don’t make it too long
  Average entrepreneur pitch: 38 slides.
  Average VC attention span/ cranial capacity: 10 slides.
  Do the math.
  • Don’t read word by word from your script
  You will sound sort of a robot and miss the all- important eye contact with the audience.
  • Don’t create a text- rich, picture- poor presentation
  People cannot read and listen at an equivalent time. Great visual inspire and engage people emotionally.
  • Don’t come unprepared
  Try to anticipate the kinds of questions that might have and be prepared with answers.
  • Don’t use small fonts
  Always use a font large enough to be seen by all audience members. Use 32 to 44 point for titles and no smaller than 28 point for the text or bulleted items.