• People Buy Benefits

People don’t buy products, they buy the results that product will give. Start your process of identifying your ideal customer by making a list of all of the benefits that your customer will enjoy by using your product or service.

• Clearly Define Your Customer

Who is the person who would most likely to buy your product and buy it immediately? Create an avatar of that customer.

Ask Specific Questions

1. How old are they?
2. Are they male or female?
3. Do they have children?
4. How much money do they make?
5. Do they have an education?

• Identify the Problem Clearly

What kind of problem does your customer have that you can solve? If you have identified your customer correctly, these people will pay you to solve their problem.

• Sometimes the problems are obvious and clear.
• Sometimes the problems are not obvious, or unclear.
• Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy your product.

4) Develop Your Competitive Advantage

You define your competitive advantage, the reason for buying your products or services, in terms of the benefits, results or outcomes that your customer will enjoy from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor.

Focus on the benefits of what makes your product better than others.

5) Use Content and Social Media Marketing To Your Advantage

There are so many more ways to get your product to your customers than ever before. What’s the best part? They’re all free. You can use social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers through these channels you can access more people than ever.

Some of the benefits of content marketing include:

• More access to qualified leads.
• More channels to sell your product.
• Lower costs to acquire customers.

6) Sometimes, You Will Have To Cold Call

Cold calling potential prospects can be frustrating and hard. Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. Especially if your product is new, you may have to generate interest by calling your customers.

7) Pick the Right Price

• Do market research on your competitors to determine the right price. 
• If you have a high-priced product, be prepared to over-deliver quality to your customers. 
• Price can be determined by “perceived value” of your product. 
• If you can make your product seem superior to your competitors, you can charge a higher price.

8) Learn Proper Negotiation Techniques

Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties.

They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation.

The Best Negotiators Have These 3 Qualities

1. They ask good questions to find out exactly what you need.
2. They are patient.
3. They are very well prepared.